Thu01Apr2021Divine TimingNorthern Colorado
Horse Wisdom Ranch
Lean Canvas Business Model/ Plan
1) Customers: Who will we serve? For housing: 3 – 4 elders sharing a property that includes a horse facility. This core staff will be trauma informed and understand equine care and the use of horses for healing.
Rotational residents will be those who are homeless, have just come out of a crisis center or other institution, and those seeking relief from addiction and/ or trauma. Our first focus may be on sex-trafficked women and girls.
For healing: People who have been experiencing relapse with substances or destructive behavior; veterans from combat or non-combat experience who are struggling with re-entry issues; those with unresolved grief; children who have experienced trauma within the family system; and those who have been rescued from sex-trafficking.
Who will benefit most? Residents: The core permanent residents will experience stability in housing and cooperative economics for the household. They are given the opportunity to share the wisdom gained from a lifetime of work and helping others.
Clients: Those who have experienced repeated attempts to overcome addiction and self-damaging behaviors. Alternative methods of resolution of trauma will be offered and taught, based on the wisdom gained from the ACEs study and the evolving understanding of the neurobiology of the traumatized brain.
2) Problem: Top three problems customers face – their unique needs and challenges: 1) Chronic psychiatric conditions are rooted in traumatic events, or toxic stress from childhood; 2) Because of the rapidly evolving advances in trauma treatment and resolution, clinical psychology lags behind in treatment plans and programs that work directly on trauma resolution; 3) As cataclysmic and disruptive events increase, more migration will increase. There is a more urgent need to provide places of safe refuge for those who have experienced environmental events or political violence.
How else can customers address the problems and existing products/ services?
1) Most mental health crisis support gives the patient a short amount of time to stabilize on medications. Once this is accomplished, the patient is often sent back to the situation where their trauma or drug use happened. They may also be unhoused. Group homes can warehouse people, but seldom provide trauma resolution therapies that work. 2) Medication can be needed for stabilization, but should not be used to manage behavior. PTS is rarely resolved with talk therapy. Isolation with others suffering from mental illness will likely inhibit recovery. 3) Environmental and political violence victims need safe refuge to process what happened to them, and have a supportive place to determine their next steps. Children especially need trauma treatment while their brains are more elastic, to prevent a lifetime of struggle.
3) Solution: Top three features: how will we solve their problems?1) Housing: Intentional community with the foundation of a group of stable residents will give the client a place to land, be evaluated and receive helpful treatments. Trauma informed care will be used to work with each other and clients. 2) A Clients ~ Immersive Residential: The originating trauma will be addressed, and on-going strategies found for continuing support. The best practices for trauma resolution will be offered by practitioners using multiple strategies and approaches, including techniques to develop self-care and trigger-mediation. Short term respite with peer support will give people hope that they can get better as the nervous system rests and heals. Clients become resilient and able to better maintain their lives. 3) B Clients: Grief workshops, pony play days for children, couples therapy and issues not rooted in trauma can be offered for the surrounding population. Those coming out of a fire or flood can have a safe haven for a few days and the trauma of the event can be processed, so that clearer decisions are made as to how to proceed from the point of tragedy and loss. Peer Support is a powerful, emerging modality for gaining ground with life's challenges.
What aspects of our offering will users find most beneficial? Everyone involved will find great relief from being around peers who have suffered from trauma and chronic toxic stress. Specific types of traumas, such as combat or sexual violence, will be supported by peers who have been through similar experiences and healed from them.
4) Unique Value: Single, clear, compelling message that states why we are different and worth buying: We are a core community of helpers/ healers who open our home to those experiencing trauma-induced psychiatric conditions and life challenges. We use modalities that have been proven to resolve trauma, PTS and chronic or childhood toxic stress, so that the client can access resiliency and life can normalize.
5) Channels: Path to customers: How will they find us? Residential: Mental health organizations and law enforcement will be informed. If clients have experienced the revolving door of expensive addiction treatment centers, they will be drawn to our trauma resolution modalities.
Local Services: Advertising for our workshops and sessions can happen in local newspapers; social media will be used to announce events; hospices will be notified of our facility and services; faith communities will be informed of our services.
How will we deliver our service? Services will be delivered on site, with numerous practitioners available to offer their skills. Everyone involved in delivery of our services will be trained in trauma informed care.
6) Revenue Streams What are your sources of income? Rental income from core residents; private sessions in equine psychotherapy, peer support services and resource attainment (social work tasks). Potential Workshops: to alleviate grief, or deal with loss; to help heal trauma from combat or sexual violence; for empowerment of young adult women; for recovery after being in jail, prison, or in a mental health facility; for children dealing with loss.
How many different products/ services to offer? Any services appropriate for resolving trauma and providing mental health services. We will start with one or two segments of the population, such as those who have been sex-trafficked or combat veterans.
Sales, service, usage, subscription, license, delivery, installation? Sales will be for services provided to individuals and groups in one-on-one sessions or small workshops; Residential room & board.
7) Cost: How can we make money when we are done? The first facility will be a prototype and a template for replication or franchise. The property is the main asset and could be placed in trust for consistent use or part of a foundation that focuses on trauma resolution and affordable housing.
Which are the most important costs? Purchase of the property and initial set up (including animals and their needs); marketing and public relations; grant writing assistance and establishment of our bookkeeping method; attorney fees for business structure and contract review; salary for owner/operator(s).
Which key resources, key activities, are most expensive? Purchase and upkeep of the property and animals.
8) Key Metrics: What are key activities to measure in determining how well you are doing? Stabilization of recurring income sources; getting personal testimonials from clients about the effectiveness of residential treatment and peer support; surveying clients who access private sessions and group workshops and events; number of referrals, once we have gained some success.
9) Unfair Advantage: Can’t be copied or bought. Patents, license, reputation, location, staff, skills. We will be bringing together best practices and practitioners for trauma resolution. There are multiple ways to access our treatments via residential immersion or day visits for workshops and sessions. What makes this project unique is the combination of housing and residential treatment in a home environment, with equine therapy available on-site. State-certified Peer Support Specialists will be an important addition to staff, which reduces therapeutic costs. Resident clients will be required to contribute by finding something they enjoy, such as gardening, cooking meals, or helping with maintenance and animal care
Visit www.horsewisdomranch.com for a beginning vision of this project.